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Opinion, Tips/Advice4 Lessons For Social Marketers
Is it really so difficult to get a message across using social media? For the most part, one would think that common sense would apply, but as in any new area there are some spaces where analogy can not be applied. This guide that was published in Mashable will hopefully shed some light on the subject.
The main piece of advice is that the platform itself dictates the strategy, and not the other way around. That is, if you want to hang a picture on the wall you must first ensure that the picture is suitable to the wall. You can hardly modify the wall – it is the picture that will have to be suitable. You proceed from there.
These are the four points as enumerated on the list. Don’t forget to read it in its entirety.
1) Always listen
2) The brand is public
3) Don’t forget a personality
4) Creativity wins
I would like to make a small comment on the final two points. As regards the brand’s personality, every company must find a way to get its essence across without alienating former customers but which actually complements every step that it has taken before.
On the other hand, creativity is the name of the game both online and offline. Something as simple as a catchy slogan makes a true difference (“A sound decision”, Sony’s chosen tagline during the 80’s), and when it comes to social media any campaign that takes Twitter of Facebook as its starting point is more than halfway there, no matter how silly it might seem. Read about the “Sacrifice a Friend” campaign that is described on Mashable’s article and you will realize how a simple idea can elicit a lot of interest.
Post Tags: Facebook, Marketing, Social media, Social network, Twitter
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