Wednesday
Tips/Advice6 Key Steps Towards a ‘Yes’
Whether you like it or not, you are always selling your startup. Whether it be to potential users or investors, you’re going to have to make a habit of selling your startup as if it were something worth buying (even if it’s a free product or service). That’s why you’re going to have to get good at having people say “yes”. It doesn’t matter if it’s for an investment or just for someone to try out your site, here are some tips to get people to say yes:
• Reciprocation: If someone owes you something (and it doesn’t have to be money), they are more likely to come to your aid when you need help. You might not get them to invest on your startup idea, but you will get them to at least help you out and try it out.
• Commitment and Consistency: If someone pledged their help in the past, they’re more likely to say yes to any favor you ask of them. It’s human nature for people to want to stick to something they already promised.
• Social Proof: If people see that your startup is worth using, then they’ll imitate the users and hop on the bandwagon. Oh, you thought you got on Facebook because you were unique? No. You, me, and everyone else, we tend to imitate people. If people are already saying yes, then it’s more than likely than the person you ask will say yes too.
• Liking: This one is simple: if people like you, then they’ll say yes. Make yourself likeable, and you’ll come across more positive responses.
• Authority: Think about this. If you are already an established authority on something, if you decide to try something new, you’ll get more backing. People actually thought that Michael Jordan could play baseball, and we’ll all follow Steve Jobs, no matter what.
• Scarcity: People are afraid of it. If you lead them to think your startup could give them something extra, then they’ll say yes, just to have it and not lose it.
Post Tags: Baseball, Consistency, Facebook, Human nature, investment, Michael Jordan, Selling, Social network, startup, Steve Jobs, Yes
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