Posts Tagged ‘ MySpace ’

Mar 30
Monday

Going After Established Competitors Isn’t Easy

Filed under Tips/Advice
Think there isn't enough competition?

Think there isn't enough competition?

Should this stop you from going after your dreams with your idea? No way. But, you’re going to have to try extra hard to differentiate your startup from that already huge one you’re trying to go up against.

People aren’t going to go with your idea just because it’s new, especially if you do the exact same thing as another already bigger startup. Here are a couple of tips on how you can switch up your game plan and try taking the competition by storm:

•    Sub-niche your startup: Go after a section of the market that isn’t necessarily covered by the already established startup. For example, if you have an idea for a Social Network, make it so that it caters to a small group of people. You can try going after Facebook, but you’re going to have a tough time. So, what you should do is, for example, make a social network for doctors, or for startup owners. That way, you’ll get everyone in that niche talking about you, and from that, you can grow.
•    Change Product Features: Add more features to your idea. Make sure those features are useful, and that they actually make a difference. For example, if your competitor offers the product for a price, make it free or really cheap. Add features that when people see them, they think “that should be on [name of your competitor]”.
•    Be the Alternative: There’s two sides to every coin, and you should be the other side. Make your product appealing to the point that people say “if you don’t want A, you HAVE to go with B”: If you become the counter product, then you’ll be appealing to all those counter-culture freaks that want the same thing everyone has, but with a different name.

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