Posts Tagged ‘ Seth Godin ’

Mar 20
Friday

Seth Godin’s Advice on Equity

Filed under Tips/Advice
private-equity-iii

Equity is important, don't hog up the whole cake

So you just started up, and you don’t know how much of the company is yours. Ok, your partner put up the hardware, and you’re putting together the know-how. I bet you figure that it’s easy, 50-50 each.

Well, not exactly. If you’ve already read Seth Godin’s superb new article, you’ll be able to figure out that equity isn’t something you should divide right off the bat. Equity is how much of your company you own, and you can’t really know that before you do anything.

Give each owner a small piece (5-5 or 10-10), and then set a list of goals that have to be met. If you meet these goals, you get more equity. It’s kind of difficult to set up, but once you do this and smooth over the details, you’ll find that it’s much easier to see who has more stake in the company.
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PR and Publicity Ain’t the Same Thing
Comments - Posted 03.10.09
Wow! Really? I thought they were at least related. But, after reading this great article from the PR man himself, Seth Godin, I learned that they’re not the same thing. How come they’re not the same thing? Well, here is a short definition of each, compiled from what I understood from ...continue
Seth Godin on Becoming a Leader
Comments - Posted 03.02.09
[caption id="" align="alignright" width="138" caption="Seth Godin's Superb Book"][/caption] If you still haven’t read Seth Godin’s book Tribes, then you have to go over to Amazon and buy it now. It’s not only a business how-to book, it’s a book that will help you achieve success in any aspect of your life. Humans, ...continue
Godin’s Tips for Startups During the Recession
Comments - Posted 02.05.09
[caption id="" align="alignright" width="153" caption="Seth Godin: the Startup Guru"][/caption] Here Seth Godin’s tips for startups that should be applied during the recession: 1.    Recognize that you’ll have less competition: it’s sad but true, companies are going under. This leaves the field clear for less competition and more innovation. 2.    Focus on building value: ...continue
How To Take a ‘No’
Comments - Posted 12.22.08
So you go to a meeting with a potential investor and he says “no”. How to deal? Do you curl up in fetal position and cry until someone funds you? Or do you take it in stride and move on? Seth Godin gives you a couple of questions to think ...continue
Viral Marketing: Is It Worth It?
Comments - Posted 12.22.08
Viral. That’s a word most of us throw around like we knew what it meant. When a video goes “viral” on YouTube it means that millions of people are watching it. When a startup goes “viral”, it means that it has huge numbers of early adopters. With all that said, what’s ...continue
Selling Ideas to the Big Folks
Comments - Posted 12.15.08
So you have a great startup idea. That’s great! But who the heck cares? Are you well known enough for your idea to be bought by a big company? Probably not. Are you proactive enough to get off your couch and stop living off  of food stamps to get your ...continue
Guy Kawasaki Tells You To Get a Reality Check
Comments - Posted 12.10.08
[caption id="" align="alignright" width="132" caption="Guy's New Book"][/caption] Guy Kawasaki recently released a new book, Reality Check. He recently talked to Mashable’s Andrew Warner and gave him there 7 Great Reality Checks: -    Do one thing well. Why spread out too thin? Focus on one thing and do it the best you can. -   ...continue
Being a “Demo God”
Comments - Posted 12.02.08
[caption id="" align="alignright" width="202" caption="As of today, he's the Demo God"][/caption] Guy Kawasaki knows a lot about demoing startups. He basically wrote the book on it. If you have a successful demo, you might score some funding, and even recognition from important news sources in the industry. Here are some tips from ...continue
Seth Godin on Making Money Online
Comments - Posted 11.21.08
[caption id="" align="alignright" width="155" caption="Godin says: make connections!"][/caption] Seth Godin makes a very good point. Instead of using the internet to build an internet company, use it as a tool to add value and get paid. The internet should be the tool, not the end. Essentialy, use the internet to “connect ...continue