Friday
Opinion, Tips/AdviceThe Risks Of Referral Marketing
Word-of-mouth marketing (IE referral marketing) will always hold a special position into advertising schemes for the mere reason that it was one of the original forms of marketing ever known, and it was always considered as a reliable way of putting any service across. The actual effect it can have, however, is left to debate, and we know all too well the process can end up resembling a razor dance.
The one concern when referring someone is that you are actually consigning a piece of yourself into the hands of the one you referred. That piece is your reputation, and the way the one you referred will behave and conduct himself will have an indelible effect on it.
Goethe once said something along the lines of “Know thyself? If knew myself I’d run”. In other words: what makes you think that you could entrust what matters to you to another when in actuality nobody can even fully entrust what he values to himself? That is an extreme position, of course, but remember that even a whole misconception ensouls a fair share of truth. Trust is an integral part of every form of human interaction. Business is no exception to the rule. But while it is one thing knowing someone that did a good job for you once, it is another to recommend that person to others based solely on that piece of job. Sure, that particular piece has a significant value – it is a starting point that can motivate you to know more about him. Do so before putting his name across. Ensure the person has integrity, values, and that he can be counted upon. Because your name is your most valuable asset at the end of the day, and you only have one.
Post Tags: advertising, Business, Marketing, Referral marketing, Word of mouth
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